The Team

How we do anything is how we do everything

Who We Are

Yes, we have experience. Yes, we have the skills. But that’s not what you need. As our customer, you need peace of mind. You need to know that your project is in good hands. You need to know that if you want help at 10 at night, someone will answer the phone.

We do that. Because your project is not just another project. It’s a part of your business entrusted to our care. And we take that seriously.

Don’t stress, you can depend on Sourdough.

What We Do

We’re helping manufacturers with their relentless pursuit of opportunity using the traditional methods of hard work, patience, and hustle. Here’s what that means to us:

Hard Work. It’s no secret; we like to win. But winning isn’t easy. It takes commitment and the determination to grow stronger through the struggle. It’s hard work, but it’s worth-it work.

Patience. We believe patience is the active process of discovering when the opportunity is ripe. We passionately pursue the wisdom needed for our next right move.

Hustle. It’s not a buzzword for us; it’s our drive. We’re high energy, all-in, positive people. See you at the starting line!

Why We Do It

At Sourdough, we believe in the fundamental right of people to apply their God given individual talents, creativity and hard work to better their lives, their families and their communities. We also believe that God is guiding our lives, and we strive every day to glorify Him rather than ourselves.

That’s what we’re about: figuring out how we share our success and help large and small clients find their purpose.

Let’s glorify God by helping people discover the good in capitalism and, therefore, rediscover the greatness of America.

Our Core Group

Chris Pfeiffer

Chris Pfeiffer

Founder & President


  • 20+ years experience in manufacturing
  • 10+ years in executive leadership positions
  • Grew his own trail foods and wood-fired bakery companies

When opportunity knocks, Chris answers the door.

Driven by vision, experience, and a relentless entrepreneurial spirit, Chris identifies potential and empowers businesses and teams to nurture their competitive edge. Chris is passionate about helping others win.

With a transparent and straightforward approach, Chris advocates for the success of individuals and organizations, ultimately building stronger leaders, businesses, and communities.

After long days of helping others achieve their goals, he can often be found at his children’s sporting events or baking fresh loaves of sourdough in his own Bread Garage.

Erika Metzger

Erika Metzger

Vice President


  • 10+ years experience in manufacturing
  • 7 years in marketing director/management roles
  • Specializes in corporate design, branding, and identity and business development

Our creative connector. Erika uses creative strategy to make the vision an executable plan.

As an artist, Erika sees the big picture and understands how intricate movements affect the outcome. She leads teams to leverage their unique talents in the pursuit of a cohesive masterpiece.

Bold in the face of challenges, Erika thrives on the opportunity to deliver the wow factor that is only achieved with the tireless drive to make the vision a reality.

After hours, Erika enjoys supporting community events and spending time with her husband and daughter.

Hannah Urfer

Hannah Urfer

Account Manager


  • 5 years experience in manufacturing
  • 5 years in marketing and account management
  • Specializes in content creation and project management

Dotting the i’s and crossing the t’s: Hannah is all about the details.

As a wordsmith and project manager, Hannah brings a creative yet organized approach to her work. With an eye for detail, she notices the missing comma in a sea of words, and with focus she coordinates many moving pieces of large projects.

Hannah is passionate about leadership development and leverages her skills to inspire others. Energized by the power of words, she is known for sending motivational quotes to encourage others to believe in a better tomorrow.

Our Amazing Teams

Let's Talk!

Curious how Sourdough can help your business reach the next level? Reach out. We'd love to meet you! Tell us about your business and your hopes and dreams, and we'll tell you how we can help.

Work with us

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