Websites aren’t just for marketing to your customers.
Everyone knows having a website is important, but having an updated website is equally as important. When we come across websites that haven’t been updated in 5–10 years, we cringe a little at the missed opportunities. Lacking a modern and user-friendly website can cause numerous pain points, especially for those struggling to hire top talent. Here are our top 4 reasons launching a new website attracts top performers.
- Who you are online is who you are – If you have a website, the design and content of that website determine what people think about you. What does your website say about your company? Are you outdated and stale, or are you dynamic and exciting? Is your information current, or are people applying for jobs you filled 3 years ago? Potential candidates will visit your website to understand who you are and whether what they find is a fit for them. And here’s a hint: nobody wants to work for a company whose website looks like it was created in Paint or Word. Make sure you’re creating the right impression.
- The next generations of leaders are online – Like it or not, your up and coming leaders will work and live primarily online. You have to go where they are and speak their language. Digital tools have given companies an unprecedented opportunity to interact with customers, employees, and new candidates. Make your website work for you by talking to the people you want working for you. Include your job postings and benefits on your website. Talk about your culture. It’s the best way to make a good first impression with highly sought-after candidates.
- Streamline the process, increase your candidate pool – Complicated, outdated processes lose. If candidates have to call for details or stop in for applications, they’re probably going to pass you by for the company with a simple application available on their website. If you really want to attract top talent, you have to remove the barriers. Create a robust and welcoming career page with easy access to information and the application. Better yet, make an interactive and friendly contact form application. With a straightforward application process, you’re more likely to gain the confidence and interest of qualified candidates.
- The cool factor – Last but not least is what we call the cool factor. Your website is your chance to show candidates the best attributes of your company. What makes you unique? Why do people love working for you? What are the opportunities? You want candidates to think: “Wow, I have the chance to be part of that!” Achieve this with dynamic and engaging images and messaging, and gain the interest of candidates who are passionate about what you do.
Is your website working for you or against you in hiring? Maybe you need to make a few changes, or maybe you need a complete overhaul. Either way, making the changes will prove well worth it. Have questions about making your website work for you? Contact us.