Honesty Problem

Our blog

We have an honesty problem. A “we may have said too much” predicament. A truth-tellers responsibility.

If you ask our opinion, we’ll tell you. Heck, we’ll tell you even if you don’t ask. Because we’re upfront, straightforward, transparent people.

We are champions of authenticity in a world where people have become afraid to show up and say what they mean and stand for what they believe.

Sometimes our honesty gets us into trouble. But a lot of the time people are grateful for the candor.

Our honesty problem means that if your brochure is ugly, we’re going to tell you. And then we’re going to help you fix it.

We won’t shake our heads yes when the answer is no. We won’t promise you the world and deliver you a globe. We won’t pretend to be experts if we don’t know.

And we ask that you are honest with us too. You don’t like our website? Tell us! It helps us get better!

Are we always going to get it right? No! But as iron sharpens iron, we hope you will be willing to help make us stronger by telling us the truth.

At Sourdough, we want real connections with real people doing meaningful work. One of the best things about sourdough culture is that you share it with others.

That’s what we’re about: figuring out how we share our success. How we help others “bake their own bread.” Our recipe calls for a big serving of honesty.

Can you handle the truth?

– The Sourdough Team

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